Prompt Payments with PromptPay™
An expensive repercussion of late
payments is the cost of money for the
biller. The larger the biller, the bigger the cost.
Debias Decision Making with Decisions™
Our strategic and operational decisions are laden with biases. We are overconfident, swayed by narratives presented as facts, and throw in good money after bad.
Behavioral Science + Data + Technology. This is our unique approach to helping you win customers and boost product usage, hack growth, prompt payments, and design behavior change with big data, but first, a love story.
Economics and Psychology got married. They had a child – Behavioral Economics, later known as Behavioral Science. 2002 Nobel laureate Daniel Kahneman and 2017 Nobel laureate Richard Thaler, pioneers of the field, questioned the old assumptions of economic theory – that you and I are always rational, self-interested, and self-controlled. Our daily experience shows we are not.
We say we want to eat healthily, but there is nothing healthy in our shopping cart. We say we want to use a secure app, but we drop off when the app asks us for a password with a special character, an uppercase letter, and a number. This intention-action gap rests on two thinking modes. One is fast, effortless, uncontrolled, and automatic (System 1). Another is slow, effortful, controlled, and deliberate (System 2). We like to call System 1 "Anna" for A-utomatic and System 2 "Donna" for D-eliberate. It is easier to remember.
ANNA
Fast
Effortless
Uncontrolled
Automatic
DONNA
Slow
Effortful
Controlled
Deliberate